What is Selective Content Filtering

Objectionable contents may be filtered partially from a webpage, without blocking the whole site or url. This is called Selective Content Filtering

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What is Selective Content Filtering

The term is used for applying the content filtering selectively on some of the contents within a web page, without having to block the page completely. The term "selective" refers to the selection of objectionable content, which may be defined by the configuration of the user, but usually includes any content that falls into one of the following category: sexually explicit, violence, hate speech etc...

How Is It Different Than Regular Content Filtering

Traditional Content Filtering or Web Page Filtering applications have limited understanding in terms of different parts of a website. Because these systems operate on page level, any content that is deemed objectionable leads to blocking the whole page. However, today's websites and platforms, especially Online Social Networks provide all type of contents on their main webpage, with multiple contents as a feed. These are usually called Wall, or Feed. Examples are Facebook, Twitter, Snapchat and all other similar sites.

These platforms have all the contents on their main page: i.e www.facebook.com or www.twitter.com and there is usually no subpages in this context. So, it's extremely hard to make a decision for these platforms and traditional systems usually categorise these platforms under different categories and let the end user chose if they would like to access them or not. However, that method is crippled, because any type of content can be feeded by these platforms. Video streaming services like Youtube may suggest videos that include violent or sexually explicit contents, and it's not enough to classify these contents as Social Network or Streaming Service. For these type of domains, a smarter approach is needed instead of blocking or allowing all the content on a website. Each content need to be analyzed, and based on the user's preference, objectionable contents need to be blocked and others allowed.

What are the application areas?

Selective Content Filtering application areas include all Content Filtering domain plus some additional domains what traditional systems cannot be implemented.

What's The Benefit?

The end user is a natural beneficiary of this new technology, because the content that is objectionable is filtered, but the harmless content is still accessible. For example, a family using a parental control application that has Selective Content Filtering capability does not need to inform their children about any filtering application, and the end users (children) will not even notice that a filtering application is being used because they will be able to access any domain, and any harmless content, but harmful content will be silently filtered.

The platform owners benefits also from this new technology, as their websites are not completely blocked, and users still can use their systems but have now confidence that objectionable content is not served by the platform.

How Net Filter Pro Can Help

Our browser extension provides the only Selective Content Filtering capability in the industry. Using our extension, end users will not have to block domains or urls, The online contents that include pornography, violence, hate speech, drug related or gun related contents will be filtered out, and safe content will still be presented to the user. If you want to get more information about Net Filter Pro extension, or give it a try, please visit:
Chrome Store Extension

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Net Filter Pro is an advanced content filtering

We understand the need, and we developed a technology that does not block popular platforms, but smartly filters only harmful content.

  • Parents Get The Control Back

    The parents decide which content their children will see, without limiting them

  • Selective Content Filtering on Mainstream Platforms

    The harmful content is filtered, and clean contents are still allowed

  • User Experience Is Intact

    The user experience is not affected at all. The selective filtering applies only to the context it is related, not the whole website


Frequently Asked Questions

We develop technologies for a better online experience

Our aim is to protect younger generation against online threats, and provide them the opportunity to still access any online resource that is not dangerous.

Internet is full of potential for the growing future adults, and we believe we can provide them a great technology which enables them to access clean and harmless content, while blocking and hiding out harmful and objectionable content, all at the same time without the need to completely block all websites or platforms . For any question or comments, please contact us via:

Email: netfilterpro@netfilterpro.com
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How Does It Work?

Most of the famous and commonly used websites such as Google, Twitter, Youtube, Facebook cannot be classified as totally harmful or totally clean. As a parent, you would like to allow your children or even yourself to see the good content on these platform, while blocking the bad and harmful content.

We believe our technology is unique, yet simple. We simply allow all such websites to render, but analyze parts of the website and filter out that part only, leaving all the other content untouched. We call our technology 'Selective Content Filtering'

What's The Benefit?

Completely blocking a website would restrict your children to get the benefits of these websites. Preventing access to Google search results, or Google Images results, Youtube videos could be an option for parents, but that will hinder their learning. Also, if children are not allowed to access these websites, they will quickly find alternatives which provide same or worse contents.

Filtering out only harmful content, while preserving the good content and allowing to access all websites is a great way for both protecting the children, but also allow them to get the full potential of the Internet .

How Do You Define 'Harmful Content'?

The online contents that include pornography, violence, profanity, hate speech, drug related or gun related materials are considered harmful content.

Also, our database is updated regularly with new input that defines further what is harmful according to parents.

Which Content Types Are Filtered Out?

All textual content are analyzed and filtered out. For most of the popular platforms, the image contents are also analyzed and filtered out with image processing.

The analysis of text and images are performed based on harmful content definition, which are part of the application

Will The User Notice The Usage Of This Application?

The user will not notice that some contents are filtered out. All the filtering happens in the background, and the content is simply hidden from user interaction, thus they don't even know that filtering is implemented.

Based on user selection, you may chose to overlay an image on top of the filtered content, but that's optional. The default behavior is to hide out.

Can I View Which Websites My Child Visited?

Yes, you may create an account here My Account and connect your child device. Then all page visits of your child will be listed under your account.